In today's virtual world, there are more than a hundred social networks. The degree of attendance and popularity is so different that it is difficult to imagine. Some users have more than 100,000,000, while others are among startups. Let us turn our eyes to the most popular of them in Russia and neighboring countries.
VKontakte is no less actively visited social network, where the proportion of female audience, taking into account their age, was distributed as follows:
37% from 25 to 34 years old,
25.7% from 18 to 25 years old.
Consequently, most active users are capable of payment.
Here, like Instagram, the visual component takes one of the first places. But the promotion of groups, communities or interestingly presented publics depends on how interesting the content is in them and what methods of attraction you use. A great advantage over other social networks is the presence of a multidisciplinary range of its development. Where everyone can choose exactly what he is interested in format, type of presentation of the material and so on. What is not on Instagram.
The widest range of audience reach. Uniquely wide range of settings for targeting. Standard organic reach. The ability to invite everyone to groups of your choice.
High degree of competition. The prohibition of an active invitation to groups and to real meetings, which is strictly monitored by moderation services.
VKontakte is ideal for promoting everything that cannot be attracted the maximum amount of attention with beautiful photos and videos. It is widely used to promote services from medical centers and medical professionals, information business professionals and offers cafes, bars and restaurants. As well as tour operators, driving schools, financial organizations and various goods of the middle price range.
The main thing in this social network is visual contact. That is, photo and video. The text component is minimized. Therefore, using Instagram for promotion, remember that without a large number of high-quality photos and videos, the desired result cannot be achieved.
The second feature is that 79% of subscribers are the beautiful half of humanity, and of different ages. Experts from different countries are trying to find out the most active age category. But this is somewhat difficult. Today it is believed that the maximum number of active users have not reached the age of 30. Which explains the 15-fold increase in Instagram promotion performance compared to Facebook.
A significant range of coverage, ease of launching advertising projects and promotion by attracting mass follow and mass linking.
There is no possibility of posting direct links in posts. As well as the complete dependence of the visibility of posted posts on the level of activity of subscribers. Which makes it impossible to promote "from scratch".
Instagram is ideal for selling what’s best to see, and for those who know how to portray it well. Therefore, it is in demand for clothing stores, flowers, furniture, products, souvenirs and all that initially pleases the eye, and only then the rest of the senses of a modern person.
It is more difficult with the range of services, but options are also possible here. Everything is in your hands and the hands of those whom you trust the promotion of your offers in this social network.
A unique social network, characterized in that the age range of the most active users exceeds the 35-year barrier. Promotion here is considered the most inexpensive, because it is made by placing in public.
The main thing is the maximum coverage of solvent users. Next comes the opportunity to post interesting content that will "work" as viral, if at least someone appreciates it. Since after such an assessment, he automatically falls into the tape of the one who rated him, which means that he becomes visible to his friends.
The complexity of the process of launching advertising projects. Almost complete absence of a young and solvent audience. In Odnoklassniki there is no business opportunity.
Here most often they promote “complex” goods and services. Where include the construction of residential buildings, the offer of a range of medical services, the sale of expensive goods and so on. Classmates are ideal for promoting cleaning services, legal advice. From private services, promotion of offers from car services and various highly specialized masters, plumbing organizations and the like is effective.
The Facebook user audience is variegated and strikingly different in age range. It is conditionally divided into:
This social network focuses on textual content, but with a complete set of tools for a public site. High promotion efficiency is observed here, because a huge number of business accounts are registered.
Facebook is most effective for doing business. Many services are offered here under the B-2-B scheme, that is, offers for conducting a personal business. As well as promoting your own brand. Here you can find a huge number of examples of the successful conduct of the restaurant, gaming, sports, financial, educational and auto business.
Facebook offers very convenient functionality for advertising and the introduction of effective promotion. Here you can find the widest coverage of the international spectrum of the target audience.
Significantly reduced organic coverage, as well as a rather complicated interface for intuitive understanding.