Naturally, effectiveness is measured by profit: how much you managed to earn, how much you saved on the fact that advertising and promotion were transferred to the Network and more. But the management of the company and webmasters do not always have data on online sales that would be reliable and that can be used during the analysis. In this regard, today it is better to use a method in which user actions are taken into account. Of course, basically the owner of the website expects certain actions from the visitor to the resource, for example:
Visitors who perform these actions (expected) are called targeted, while others are called random. Experts thoroughly study where the targeted visitors came from. The path made by the person who went to the resource is carefully analyzed (from which resource he got to the site, how many pages he looked, what he ordered, how he paid, whether the order was or not). Such data is collected using special Internet statistics programs. You need to select the right queries and efficient optimization to increase the number of targeted users. Therefore, the methodology of accounting for actions is used both to assess the successful functioning of website promotion, and to determine the semantic core of a site.