A brand is an association or impression of people about a product or service. In essence, a brand is a label that a customer mentally sticks to a product. Which allows you to fully characterize it. A lot depends on how it will be.
It is very important to initially check that all the advantages of the product are displayed. If the brand will be formed spontaneously, then the impression of the product may be negative. Even if the products are of high quality. The consumer may simply not appreciate all the advantages, or not use them and stick a negative label on the product.
Some tips for those who want to order a turnkey logo
In order to correctly form a positive impression of a product in the minds of the consumer, there is such a thing as branding. The reward for correctly conducted branding is multimillion-dollar profits.
For the correct positioning of a product on the market, the name and logo are also important. In the past, in order to enter the international market, the VAZ management renamed the Zhiguli car to Lada, as the old name was unsound and even abusive in many European languages. The importance of the logo and the resonance of the name in the field of IT technology is even more important.
A quality logo should evoke some kind of association and feeling. You will always recognize the logo of Facebook or Vkontakte, even if you do not use these social networks. For any site, the logo is even more important than for a company whose activities are carried out in the real world. The thing is that there are millions of sites today and many of them are similar. Therefore, users simply ignore many of them. Therefore, the logo should be memorable so that users pay attention to it.
Creating a logo is a creative process. You can write hundreds of rules for creating a logo, and here a simple green man will be remembered most of all. If there is no designer vein, it is better to trust a professional. Typically, logos are created in Photoshop, Corel or specialized programs.